<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- Core pages -->
  <url>
    <loc>https://stolanacres.com/</loc>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/about</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Identity Work (consulting) -->
  <url>
    <loc>https://stolanacres.com/identity-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/brand-resonance-audit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/visionary-presence-blueprint</loc>
    <changefreq>monthly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/website-build</loc>
    <changefreq>monthly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/brand-system-build</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/brand-expression-integration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/brand-stewardship</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Learn (education) -->
  <url>
    <loc>https://stolanacres.com/learn</loc>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- The Studio -->
  <url>
    <loc>https://stolanacres.com/studio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Shop (essentials + gifting front door) -->
  <url>
    <loc>https://stolanacres.com/shop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Case studies -->
  <url>
    <loc>https://stolanacres.com/work/four-99</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/work/iron-ember</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/work/ellis-residential</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Journal -->
  <url>
    <loc>https://stolanacres.com/journal</loc>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Journal posts (Shopify blog) -->
  <url>
    <loc>https://stolanacres.com/journal/how-to-build-a-brand-that-feels-like-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/journal/identity-first-why-most-brands-are-built-backwards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/journal/5-signs-you-need-a-brand-system-not-just-a-logo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/journal/the-brand-blind-spot-costing-you-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/journal/the-brick-framework-5-pillars-for-brands-that-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/journal/building-four-99s-brand-food-truck-to-full-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/journal/diy-branding-vs-hiring-a-strategist-the-real-math</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- 2026-07-27 (Mason): the consolidated answers page and the contact route. /faq carries
       91 Q&A with FAQPage schema, which is the surface AI search can read and cite. -->
  <url>
    <loc>https://stolanacres.com/faq</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/contact</loc>
    <changefreq>yearly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- 2026-07-27 (Mason, task 8ce0abab): three posts ported off the retired Shopify store,
       where they lived ONLY there. Listed here so Google indexes the apex copy. -->
  <url>
    <loc>https://stolanacres.com/journal/identity-first-branding-why-your-logo-isnt-your-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/journal/what-is-a-brand-audit-and-why-most-founders-skip-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://stolanacres.com/journal/brand-consulting-cost-in-2026-real-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

</urlset>
