For small businesses that are better than they look
Your work is better than your visibility.
Strangers decide about you in five seconds. We're Steve and Nolan. We find who your business really is, then make your brand, your words and your page or site from it.
Every one of these is somebody. Here is one.
Four-99, a food truck in Mooresville, North Carolina
Who they are: a '90s Saturday morning and a racing family.
Their discovery call found it. Everything since says the same thing.
Their truck, as a design render.
How they look
Hot pink, teal and champion yellow on carbon black.
Where they're found
Their site, in front of their truck.
four99co.com
Made from the same identity as the truck and the badge.
That's exactly it. Exactly what my brain was saying but I couldn't get down.like literally to the T!!!!!!!!
Abby, owner of Four-99, in a text after their discovery call
Search Party, Chattanooga, Tennessee
A month of art on one roof.
For our client Understory. Their own art became the site.
Where they're found
Their own art, wherever they show up.
searchpartycha.com
Their poster, shown on a street wall.
The site looks INCREDIBLE. Beyond my wildest dreams!
Jules Downum, founder of Understory, in an email to us on September 21, 2026, about Search Party
The fix: identity first. We're Steve and Nolan.
We find who you are. Then everything people see comes from it.
- 1
The hour
About an hour with one of us. You talk. We listen for what makes you, you.
- 2
Your Blueprint
Who you are, how you sound and what you stand against, written down.
- 3
Made from it
Your page or your site, your words, your look. A person approves every screen.
- 4
The keys are yours
Change your words, photos and hours yourself. No monthly fee.
The Page starts from a guided intake instead of the hour.
Remember making your own profile page?
After launch, the keys are yours.
Like the profile page you edited at midnight in 2006. Change it yourself, any time, no code, no monthly fee.
- Swap your photos and videos from your phone.
- Rewrite your words, links and contact info.
- Change prices, or mark something sold out.
We keep the look sharp. You keep it current.
UploadPrices, in the open
Pick how far it goes. Pay once.
The Page
One page that says who you are before anyone reads a word.
$497See The PageThe Page + Brand
The hour with us, your identity worked out, and your page.
$1,497See Page + BrandThe Site
Your whole story, on a real site, with who you are inside it.
$2,497See The SiteThe Site + Kit
The site, then who you are on every surface people see, with 30 days of us in the room.
$4,497See the KitAfter launch, keep us close. Brand Stewardship, $1,500 to $3,500 a month, for clients who built their identity with us. Brand System Build, from $12k, by application.
Who this is not for
We're not for everyone. On purpose.
- Not for you if you want five logos to pick from by Friday.
- Not for you if you'd rather sound like everyone else.
- Not for you if the cheapest option is the only option.
If you read those and thought "finally," you're who we're for.
Start here, free
Find out what strangers decide about you.
14 quick questions, then your match score, what a stranger sees first, the three gaps and one free fix. Free. Then, if you want the gap closed, talk to us.
Nothing to buy. One of us reads every reply.