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See what a stranger sees, free

14 quick questions. Nothing to buy.

For small businesses that are better than they look

Your work is better than your visibility.

Strangers decide about you in five seconds. We're Steve and Nolan. We find who your business really is, then make your brand, your words and your page or site from it.

See what a stranger sees, freeFood trucksCoffee shopsMakersCreatorsLocal services

Pictured: Four-99, a food truck in Mooresville, North Carolina, as their site looks today.

The live Four-99 site: a neon badge, hot pink and teal

Why good businesses look like everyone else

The copy-paste economy.

Templates. The same five looks. Brand kits sold a thousand times without anyone checking if they fit.

It isn't your fault. You were handed tools that can't hold who you are, so of course it came out looking like everyone else.

One of these is somebody.

The Search Party site, rooftop orange
Search Party

The fix: identity first

We find who you are. Then everything people see comes from it.

1

The hour

About an hour with one of us. You talk. We listen for what makes you, you.

2

Your Blueprint

Who you are, how you sound and what you stand against, written down.

3

Made from it

Your page or your site, your words, your look. A person approves every screen.

4

The keys are yours

Change your words, photos and hours yourself. No monthly fee.

The Page starts from a guided intake instead of the hour.

Proof: Four-99, a food truck in Mooresville, North Carolina

From who they are to where they're found.

The Four-99 truck wearing its own identity

1Who they are: a '90s Saturday morning and a racing family. (Their truck, as a design render.)

The Four-99 badge

2How they look: hot pink, teal and champion yellow on carbon black.

The live Four-99 site on a phone

3Where they're found: four99co.com.

Their discovery call found it. Everything since says the same thing.

That's exactly it. Exactly what my brain was saying but I couldn't get down.like literally to the T!!!!!!!!

Abby, owner of Four-99, in a text after their discovery call

Remember making your own profile page?

After launch, the keys are yours.

Like the profile page you edited at midnight in 2006. Change it yourself, any time, no code, no monthly fee.

  • Swap your photos and videos from your phone.
  • Rewrite your words, links and contact info.
  • Change prices, or mark something sold out.

We keep the look sharp. You keep it current.

Edit My Page
http://www.yourtruck.com/edit
ProfilePhotosMenuSong
Headline:
Humo Tacos
Mood:
hungry ▾
About me:
Birria worth crossing town for.Birria worth the drive.
Photos:
Upload
Menu:
Birria tacos (3)$12
♫ Profile song: onSave changes
Birria tacos with consome on a paper tray
Humo TacosBirria worth the drive.Birria tacos: sold out todayFind the truck

Prices, in the open

Pick how far it goes. Pay once.

After launch, keep us close. Brand Stewardship, $1,500 to $3,500 a month, for clients who built their identity with us. Brand System Build, from $12k, by application.

Who this is not for

We're not for everyone. On purpose.

  • Not for you if you want five logos to pick from by Friday.
  • Not for you if you'd rather sound like everyone else.
  • Not for you if the cheapest option is the only option.

If you read those and thought "finally," you're who we're for.

Start here, free

Find out what strangers decide about you.

14 quick questions, then your match score, what a stranger sees first, the three gaps and one free fix. Free. Then, if you want the gap closed, talk to us.

See what a stranger sees, free

Nothing to buy. One of us reads every reply.

Ready now? Start The Page, $497
Two people's hands across a table at night, one passing the other a card
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