An identity studio in West Michigan, run by two married co-founders, Steve Lepore and Nolan Madalinski. We find who your business really is, then make your look, your words and your page or site from it.

Most people start with the logo, the palette and the site. We believe that is the wrong order. We do the work upstream first, the truth of who you are, then express it outward. Get the sequence wrong and you spend years duct-taping looks onto a foundation that was never set.

Start free with the Carbon Copy Check: paste your link and we show you what strangers miss. Nothing to buy. When you want it done with you, The Page is $497, The Page + Brand is $1,497, The Site is $2,497 and The Site + Kit is $4,497. Past that, a Brand System Build starts at $12,000.

They are what the $27 Identity Pack is made from: your colors and three words. You answer them first, and the pack is built from your answers.

The questions are free, and nobody is asked to book a call from them. If you want the identity work done for you afterward, The Page, The Page + Brand, The Site and The Site + Kit are the paid rungs, each explained on its own page before you are asked for a name.

West Michigan. You can reach us at hello@stolanacres.com.

The Page, $497, is one page that says who you are before anyone reads a word, started from a guided intake with no identity call. The Page + Brand, $1,497, adds the identity call, about an hour with us, and the work behind the page done by us. The Site, $2,497, is your whole story on a real site, 3 to 5 pages, with the identity call built in and a person approving every screen. The Site + Kit, $4,497, is the site plus who you are carried onto every surface people see, with 30 days of us in the room. The full $497 or $1,497 you pay for The Page or The Page + Brand counts toward The Site for 60 days.

No. It is inside every rung, never a separate line item. Every rung carries your Blueprint. On The Page + Brand, The Site and The Site + Kit it also comes with the identity call, about an hour with us, the deep dive. On The Page it runs through a guided intake instead, with no identity call.

Everything in The Site, plus your profiles on three platforms, two print-ready pieces, six launch posts and six post designs in your look, done before launch day, and 30 days with us after launch, up to four hours of changes. Printing itself, signs, merch, ongoing content, emails and monthly management stay separate.

Yes. The Page is $497, The Page + Brand is $1,497, The Site is $2,497, The Site + Kit is $4,497. One flat price each, paid once, yours to keep, no monthly fee to keep the site up.

About a week after the identity call, you see three directions. The week after that goes deeper and gets specific. Then a final call, and it goes live.

Yes, for the heavy lifting. Never for the listening, the identity decisions or the final eye. One of us is on every call, a person signs off on every Blueprint, and a person approves every screen before you see it.

Yes. You change the everyday things yourself, your main photo, the words at the top, your links, your hours, in a simple editor that comes with every size, from The Page up. No code and no monthly fee. Bigger changes we do, by the hour or on a monthly plan.

The Page, The Page + Brand, The Site, The Site + Kit and Brand System Build are non-refundable once the work has started or a session has been booked. Cancel before either of those and it is a full refund, no argument. Digital products, the Identity Pack included, are final sale: no refunds. The Identity Pack comes with free remakes for 30 days instead.

It starts at $12k and is scoped to what you actually need, so the number is set after the discovery call, not before. Forty percent at kickoff, the rest paid across milestones as each phase ships.

Six to twelve weeks from discovery to deployment, depending on scope. You are in the loop at every milestone, never waiting on a single big reveal.

Because we take a small roster at a time and the work is deep. The application and discovery call make sure the fit is real before either of us commits.

Ongoing care for clients who have already built their identity with us, so it keeps from drifting after it is built. It costs $1,500 to $3,500 a month, and you can cancel any time, effective at the end of the month you have already paid for.

No. Stewardship keeps an existing Stolan-built identity sharp, so it comes after The Site, The Site + Kit or a Brand System Build. If you are just starting, the free Carbon Copy Check is the door in.

A self-guided program at $247 that takes you through rebuilding your identity from the truth up. You move at your own pace, through 12 conversations, and access does not expire.

No. Reinvention OS is built to be run on your own. When you want the work done with you, The Page, The Page + Brand, The Site and The Site + Kit are there, and you never have to walk through that door.

Eight Claude Skills, $97, at operator.stolanacres.com.

Yes. Luxe gifting and brand essentials still live in our shop. The full storefront lives at shop.stolanacres.com.

Yes. The considered gift box is built to land and say someone meant it, and gifting can be tailored for teams and clients. Reach out at hello@stolanacres.com to commission a set.

Stolan is Steve plus Nolan. Steve Lepore and Nolan Madalinski are married co-founders. The name and the studio are both built from the two of them. We opened the studio in 2022.

A logo is a single visual mark. A brand system is the full set of decisions around it: your voice, color and font rules, your core message, photo direction, and the guidelines anyone on your team can follow. The logo is one output of the system.

Identity first, always. The logo is the last thing you make. You find the truth, decide how it should feel, then design a mark that carries it. Starting with the logo means you are decorating something you have not defined yet, and you usually end up redoing it within a year.

No. DIY is the right call when you are early, pre-revenue, or still testing what you sell. It only becomes a bad idea when you stay there too long, because the hidden costs of looking generic eventually outrun what you saved on software.

BRICK stands for Brand Identity, Resonance, Ideal Client, Canvas, and Keystone. The B is Brand Identity, never Brand Awareness. They are five pillars of a brand-building framework, built in order, and each one rests on the one before it, the way a wall is built brick by brick.

Sign up at partners.stolanacres.com, copy the link from your dashboard, and share it. It is free, there are no quotas, and there is nothing to install.

All five offers pay, for life: The Page, The Page + Brand and The Site at 15%, and The Site + Kit and The Identity Pack at 20%. You also earn 5% on sales from partners you bring in. We do larger identity work too, and it is not part of the program.

Anyone who clicks your link is tagged to you for 90 days. If they buy anything in the program inside that window, the sale is yours. They do not need to buy on the first visit and they never need a code. First click wins, so if someone clicks your link and later clicks another partner's, you keep the credit.

PayPal, on the same email address as your partner account. Payouts run monthly on the last day of the month, once your balance is over $50.

No. A purchase where the partner and the buyer are the same person gets flagged automatically and does not pay a commission. If you want something for yourself, just ask us.

Yes, and it costs you nothing. A short line is enough: say you get a commission if they buy. In the US the FTC expects it, and more practically, the people worth referring would rather know.