Stolan Acres.
BeforeAfterA concept store we built to show the work. Not a client.

Shopify Facelift, for stores on the free theme

Your store should look like you. Not like the free theme everyone starts on.

We set your logo, colors and fonts across the free theme your store already runs on, so it looks like the business behind it. Two options, $247 or $497, paid once, and your live store never changes until you say publish.

See the two options
A maker's hands lifting fresh dough out of a wooden bowl by a window

You launched. And it looks like every other store on the free theme.

You can feel it. That isn't on you. The free theme is built to be a starting point, and everyone starts in the same place.

We know the feeling. A year ago we paid $400 for a theme because the demo looked good. Once it was installed, it was a blank canvas, and our own store still looked nothing like the demo.

A theme is only the frame. The look comes from the work on top of it, and that work is the part we do: Steve and Nolan, the two of us, in West Michigan.

We can't promise you sales. We can give you a store a stranger trusts enough to look at twice.

A blank price tag tied to a tiny white house on a yellow field

01 / 02 · For you if your products are in and the store needs to look like you.

The Look

$247paid once

Your logo, colors and fonts, across the whole store.

  • Your homepage, up to six sections, built from the theme you have
  • Your menu trimmed to six clear links, your footer, and your collections in the order you want
  • Your tab icon, the little card that shows when someone texts your link, and every page checked on a phone
  • Your preview in 3 business days, then one round of changes

Load at least six products with photos before you start. We never touch your products, prices or Printify connection.

Start The Look, $247
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02 / 02 · For you if shoppers land on your product pages and leave.

The Look + The Pages

$497paid once

Everything in The Look, plus the layout of the pages where a shopper decides to buy.

  • Your product page and collection page layout, designed once, used by every product
  • Your About and Contact pages, laid out from your words
  • A shipping and returns summary, from your own policies
  • A short video of how to edit it yourself
  • Your preview in 5 business days, then two rounds of changes and one 20-minute call with us

We design how your products look. Your photos and descriptions stay yours. Paid once. Sales final: your change rounds are how we make it right.

Start The Look + The Pages, $497
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Your live store never changes until you say so.

  1. 01Pay, then about ten minutes of questionsOne question per screen, made for your phone. You can stop and pick it back up.
  2. 02Send us your collaborator codeIn your Shopify settings you make a four-digit collaborator code and send it to us. We ask for theme access only, and you approve it. Never your password.
  3. 03We build it on a copyA duplicate of your theme. Your live store does not change while we work.
  4. 04You say publishYou see a preview link, send your changes, and say publish when you love it. Then you remove our access in Settings, then Users. It takes a minute.
A worn eraser on a teal field with a line of yellow neon behind it

What we don't do, so you know before you pay.

We don't upload your products, write their descriptions, take or edit their photos, set up apps, or touch your payments, prices or Printify. Your products are yours, and we design the store around them. If you want help with any of that, ask us about a full build.

Need a full custom build? Ask us.

Honest about fit

Who this is for, and not for.

For you if
  • Your store runs on one of Shopify’s free themes, not one you bought. Not sure? If you never paid for a theme, yours is free. Still unsure? Send us your live theme’s name from Online Store, then Themes.
  • You sell print-on-demand, dropship or your own makes.
Not for you if
  • You want a whole store built from scratch. Ask us about a full build.
  • Your store has fewer than 6 products loaded with photos.
  • You need us to load your products or write your descriptions.

Before you pay

What people ask first.

Do my products need to be uploaded first?

Yes. Load at least six products with their photos before you buy. We design how they look, so we need real ones to design around. We don't upload products, take photos or write descriptions. If you want that, ask us about a full build.

Will you change every one of my product pages?

The design changes on every page. Your products don't. With The Look + The Pages, we design one product page layout and one collection page layout, and Shopify shows every product and collection in them. Your product names, photos, descriptions and prices stay exactly as you wrote them. We never open or edit a product.

Do I need a paid theme?

No. We work on any free Shopify theme, like Horizon or Dawn, and custom-code it so it looks like nobody else's. You still edit it the way you always have. If you bought your theme, write to us before you pay.

Will it break my apps?

We don't install, remove or change apps. Because we work on a copy, you see the preview with your apps running before anything goes live. If we spot a problem with one, we tell you.

Can I edit it later?

Yes. We build on your theme's own sections and settings, with our custom code on top for the look, so you add products, change collections and move sections the same way you always have. The look stays put while you edit. The Look + The Pages comes with a short video that shows you how.

What if I don't like it?

You get one round of changes with The Look, and two with The Look + The Pages. Send everything you want changed in a round, and we make all of it inside what your option covers. It's a service, so sales are final.

How do you get into my store?

You send us a collaborator code from your Shopify settings, then approve our request. A code, never your password. We ask for themes only, and you remove us when we're done.

Do you work on Printify stores?

Yes. We never touch your Printify connection, your products or your prices.

Do you work on Trendsy stores?

Yes. Trendsy brings your products into your store, and we design how they look. We never touch the Trendsy connection.

Our access to your store ends when the job ends.

Last updated

Same free theme. A store that looks like yours.

Pick the one that fits. Then about ten minutes of questions on your phone, and your collaborator code. Your preview comes 3 or 5 business days after both reach us.

Questions? Write to us before you pay: hello@stolanacres.com