Our client Four-99, a food truck in Mooresville, North Carolina
Two stories, one truck, and no way to pick.
A grandfather's sprint-car number on one side. Clean food, made with care, on the other. In Abby's words, they came in with "completely different visions." Their discovery call found what both had in common.
What we found
Grit and precision from one side. Care and warmth from the other.
Most owners would have picked one. Four-99 was both, and the line they already lived by said it plainly: "Where Every Day Feels Like Saturday Morning." Our job was to make sure both truths showed up on the truck.
Four-99 lives in Mooresville, North Carolina. The locals call it Race City USA. The "99" comes from a grandfather's sprint-car number. It's a family number.
In the kitchen:
- Local ingredients and batch-made sauces
- Hand-cut fries in beef tallow
- No high fructose corn syrup, no artificial dyes, no seed oils
Abby, the night of the call
That's exactly it. Exactly what my brain was saying but I couldn't get down.like literally to the T!!!!!!!!
Abby, owner of Four-99, in a text after their discovery call
What it became
Their truck, their badge, their live site.
1Their truck, as a design render.
2Their badge, in their colors.
3Their live site, on a phone.
Their discovery call found a '90s Saturday morning and a racing family. Everything since says the same thing.
Visit Four-99, liveWhy it stands out in a lot full of trucks
A loud palette, on purpose.
The easy route is a logo off a template and a menu in the font every truck uses. Then the truck blends into the lot.
Four-99 got hot pink, teal and champion yellow on carbon black, like a retro speedway sign at dusk. The badge carries a hot-pink script "Four," a champion-yellow block "99," a glowing cyan ring and a strip of checkered flag. The wrap, the menu and the order-ahead flow all carry the same badge, palette and type, so the truck, the menu and the sandwich in your hand feel like one thing.
Abby, on working with us
When working with a small business, they understand. They are there to guide you through the process. You are talking to someone who understands the struggles, and the highs and lows of a small business.
Abby, owner, Four-99, on working with us
Your story is in there too
Find the part strangers can't see yet.
Four-99's story was there before we met them. It just wasn't on the truck. Start with what a stranger sees when they find you. 14 quick questions, then what a stranger sees when they look you up. Free.
See what a stranger sees, freeNothing to buy. One of us reads every reply.
See the rest of our work